Fred Hayman was born in Switzerland in 1925. Today he is known for being a luxury retailer and as The Father of Rodeo Drive. The designer moved with his family to America and grew up in New York City. He started out in the hotel business working for the Hiltons in Beverly Hills. Using his gift for designing elegant rooms and events to attract the affluent Hollywood crowd to the Hilton Hotels in Beverly Hills was how his career began. The graceful sophistication these residents personified helped inspire him to open his luxury shop – the Giorgio Beverly Hills, in Beverly Hills in 1962. Its impeccable high-class service drew clients like Frank Sinatra, Lucille Ball and Elizabeth Taylor to the shop. Fred became the fashion coordinator for the Academy Awards in the late eighties, further establishing his expertise in the world of fashion. Giorgio Beverly Hills encouraged the newly rich and famous to shop in their own neighborhood, rather than exclusively in New York or Paris, which is why Fred Hayman is considered “The Father of Rodeo Drive” and a symbol of the fashion center it is today.
Men can smell just as great as women. 273 Cologne will turn heads with the exotic and masculine scents of natural lemon, berry, amber, vetiver, and oak. Created by the design house of Fred Hayman in 1990. This is available in EDC Spray (2.5 oz)
Launched by Fred Hayman in 1989, 273 Perfume by FRED HAYMAN perfume for women is a refined, flowery fragrance. This feminine scent possesses a blend of gardenia and exotic fruits along with soft amber and sandalwood and comes in a triangular-shaped gold bottle. This is available in EDP Spray (1 oz, 1.7 oz, 2.5 oz), body lotion (6.7 oz).
Fred Hayman produced 273 Red Cologne by Fred Hayman in 1990. The masculine cologne has a barren, woody, arid scent that mixes a blend of natural lemon, berry, amber, vetiver and oak. This is available in EDC Spray (2.5 oz).
Fred Hayman introduced 273 Red perfume in 1989. It has a distinguished flowery scent, and intermingles gardenia, exotic fruits, amber and sandalwood in its glass red bottle. This is available in EDP Spray (2.5 oz), body lotion (6.7 oz).
Launched by Fred Hayman in 1998, HOLLYWOOD cologne is a sharp, spicy, lavender, amber fragrance for the modern man. Hollywood fragrance is a masculine scent that possesses a blend of lemon, orange, sandalwood, musk, and patchouli. This is available in EDT Spray (1.7 oz, 3.4 oz).
Launched by Fred Hayman in 1988, Hollywood perfume for women is a sharp, oriental, woody fragrance. This feminine scent possesses a blend of warm mimosa, rose, mandarin—and is enhanced by delicate notes of gardenia, musk and amber. This is available in EDP Spray (1.7 oz, 3.4 oz).
Fred Hayman’s Touch perfume for women is enticing and romantic, a crisp green floral that exudes energy and allure. Yellow rose, black violet and clementine wrap around a central note of jonquil flower blended with lily; a common vetiver, musk and vanilla base is given a special touch of fresh with an accent of delicious peach. Launched in 1993. This is available in EDT Spray (1 oz, 1.7 oz, 3.4 oz),body lotion (6.6 oz).